Large public events are always a great time to show off your product and get your brand name into the public eye, and Philips Lighting, Duracell and Charmin are using the Times Square New Year’s Eve Ball Drop to their advantage by sponsoring various parts of the festivities.
Continue reading...Monday, October 27, 2008
Setting or breaking a world record is a sure-fire way of getting your product some press, but how do you decide which record to break?
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Wednesday, December 31, 2008
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