The Future of Ads

Ray-Ban Uses Augmented Reality For Their Virtual Mirror

Ray-Ban is already using augmented reality to demo their products with the Ray-Ban Virtual Mirror.

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Never Hide Films Are Viral Successes For Ray-Ban

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they’ve seen multi-million view successes, and four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t.

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