The Future of Ads

Never Hide Films Are Viral Successes For Ray-Ban

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they’ve seen multi-million view successes, and four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t.

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When Forever Began Shares A Moment For Diamonds

Every year, the holiday season brings out diamond advertising in full force, and it’s usually a bland and boring mix of ‘surprise’ gifts and ‘forever’ taglines, but this year, De Beers actually created a rather unique and compelling ad campaign called When Forever Began.

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