The Future of Ads

POPURLS And UPS Team Up For The Brown Edition

Most companies would love to have people spend a few minutes of each day thinking about their brand, and many pay a lot of money for the privilege. However, paying to put your brand in front of people’s eyes and having people want to look at your brand on a daily basis are two very different things, with the former often leading to brand fatigue while the later leads to a case study and high fives around the office.

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Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

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Burger King Lets People Sacrifice Friendships For Whoppers

Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.

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Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

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Tabbloid Helps HP Sell Ink

Hewlett-Packard hopes to move blogs from computer back to paper with Tabbloid, a free service that turns your favorite feeds into a personal magazine that you can print and carry with you.

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