The Future of Ads

Gowalla and Incase Team Up For Location-Based Sponsorship

Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network.

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Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

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Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.

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Volkswagen Lets You Meet The Volkswagens On Facebook

Volkswagen recently released an app that taps into the data hidden within social networks in a new and interesting way.

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This Is Where We Live Captures The Imagination

For 4th Estate Publishing, their understanding of online video and its potential led to the creation of a beautiful stop motion film called This Is Where We Live that celebrates 2009 as their 25th anniversary, as well as their ground-breaking, international literary agenda.

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When Forever Began Shares A Moment For Diamonds

Every year, the holiday season brings out diamond advertising in full force, and it’s usually a bland and boring mix of ‘surprise’ gifts and ‘forever’ taglines, but this year, De Beers actually created a rather unique and compelling ad campaign called When Forever Began.

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Gum Elections Let People Vote For Your Brand

Forget blind taste tests and compensated focus groups; if you want to know what people really think of your product, just put out posters with you and your main competitor on them and see where the gum lands.

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