The Future of Ads

IKEA To Embrace Change And Decorate Oval Office For Obama

Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.

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Heinz Experiments With Talk To The Plants

We’ve all heard that plants grow better when they have human interaction, but Heinz wants to put that theory to the test with the Talk to the Plant experiment. In addition, they want to prove their slogan that “no one grows ketchup like Heinz”.

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Never Hide Films Are Viral Successes For Ray-Ban

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they’ve seen multi-million view successes, and four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t.

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Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don’t take the time to do it right because they figure that everyone is already in the buying mood, so there’s no need to put effort into motivating sales. However, standout (and unique) ads will always prevail, so over the next few days, I’m going to highlight some of the best from this holiday season, and look at why they succeeded when others failed.

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