The Future of Ads

IKEA To Embrace Change And Decorate Oval Office For Obama

Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.

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Heinz Experiments With Talk To The Plants

We’ve all heard that plants grow better when they have human interaction, but Heinz wants to put that theory to the test with the Talk to the Plant experiment. In addition, they want to prove their slogan that “no one grows ketchup like Heinz”.

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Burger King Lets People Sacrifice Friendships For Whoppers

Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.

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Never Hide Films Are Viral Successes For Ray-Ban

To help promote their line of sunglasses, Ray-Ban created a series of viral videos called Never Hide Films. With 11 total videos to date, they’ve seen multi-million view successes, and four-digit failures, so it’s an interesting look at what works well as an online viral video, and what doesn’t.

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