The Future of Ads

Samsung Sponsors NOTCOT With More Than Just A Banner

Samsung's NOTCOT sponsorship is a great example of how a company can go beyond the banner to integrate itself into the uniqueness of a blog and speak directly to that blog’s audience through custom content. It also shows how the continued transition of ad dollars from traditional media into online media will fund new opportunities for advertisers to reach their online audience in new ways as blogs capitalize on the customizability of their medium.

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Philips, Charmin And Duracell Are Creating A Clean And Green New Year’s Eve

Large public events are always a great time to show off your product and get your brand name into the public eye, and Philips Lighting, Duracell and Charmin are using the Times Square New Year’s Eve Ball Drop to their advantage by sponsoring various parts of the festivities.

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The Red Bull Soapbox Derby Owns San Francisco For A Day

On Saturday, October 18, Red Bull invaded the streets of San Francisco with their Soapbox Derby, and over 100,000 people showed up to cheer on the teams.

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