The Future of Ads

When Forever Began Shares A Moment For Diamonds

Every year, the holiday season brings out diamond advertising in full force, and it’s usually a bland and boring mix of ‘surprise’ gifts and ‘forever’ taglines, but this year, De Beers actually created a rather unique and compelling ad campaign called When Forever Began.

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The Making Of A Commercial Becomes A Commercial

Toshiba’s upscaling technology takes standard definition content and transforms it into near high definition quality. The ides is that upscaling will “take anything you watch and make it astonishing”, so Toshiba needed to create an ad that would explain that concept in less than a minute. In short, they too needed something astonishing.

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