The Future of Ads

Gowalla and Incase Team Up For Location-Based Sponsorship

Gowalla, a location-based social network, and Incase, an Apple accessory manufacturer, have teamed up to create one of the first ad campaigns to live exclusively on a location-based social network.

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Google And Virgin America Spent A Day In The Cloud

For The Day In The Cloud Challenge, Google and Virgin found a commonality in the ‘clouds’ and used that commonality to create a rather compelling campaign.

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Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

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Electronic Arts Helps Ashton Kutcher Get One Million Twitter Followers

For companies that can't get a celebrity to endorse their product directly, the next best bet may be to just attach themselves to the things that celebrities do and leach off of the associated publicity.

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Skittles Embraces Social Media In A Big Way

Most brands have at least dipped a toe into the waters of social media, but earlier this week, Skittles sent the online world into a tizzy by being the first brand to jump head first into the deep end.

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HBO Shares Secrets For Big Love

‘Big Love’ is all about secrets, and HBO has created a campaign that’s full of them.

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Skinit Helps HP Attract New Customers

Though more branded and less exclusive than Tabbloid, HP’s customized Skinit portal is another example of their ‘added value application’ approach to advertising.

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Magpie Tries To Make Twitter An Ad Network, Fails

Magpie calls itself the “Ad Network for Twitter”, and has definitely caused quite a stir in the last few days as Twitter users debate the value of filling their tweet stream with ads in exchange for a few dollars on the side. But is this 'in the stream' advertising the future, or will users revolt against an ad network that treads on their sacred ground?

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