The Future of Ads

Hidden ASCII Art Generates Buzz For Dante’s Inferno

Friday, February 12, 2010

When the team behind the Dante’s Inferno video game hid ASCII art in the source code of many popular websites and then waited for that art to get discovered, they were taking a huge risk, but sometimes big rewards can only come to those that are willing to take equally big risks.

Lexus Takes You Inside Their House Of Cards

Wednesday, February 4, 2009

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Lexus Takes You Inside Their House Of Cards

With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.

HBO Shares Secrets For Big Love

Wednesday, January 7, 2009

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‘Big Love’ is all about secrets, and HBO has created a campaign that’s full of them.

Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

Tuesday, December 23, 2008

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Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don’t take the time to do it right because they figure that everyone is already in the buying mood, so there’s no need to put effort into motivating sales. However, standout (and unique) ads will always prevail, so over the next few days, I’m going to highlight some of the best from this holiday season, and look at why they succeeded when others failed.