The Future of Ads

Carl’s Jr. Uses YouTube Stars For Online Video Success

One of my advertising rules of thumb is this: Content that works well online is not the same as content that works well on television. To see why, let’s look at Carl’s Jr.’s latest ad campaign for their Portobello Mushroom Six Dollar Burger.

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Dunlop Loops Its Way To Video Success

Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.

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Ken Block And DC Shoes Make Gymkhana A Viral Video Guarantee

Viral videos aren’t usually made, they’re chosen, but the second Gymkhana video from Ken Block and DC Shoes was born to be viral.

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GE Plugs Into The Smart Grid With Augmented Reality

GE’s Smart Grid - Augmented Reality campaign is a fantastic example of how augmented reality can be used to engage viewers and encourage them to interact directly with the message.

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Lexus Takes You Inside Their House Of Cards

With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.

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PETA Is Too Hot For TV With Veggie Love

The football part of the Super Bowl has recently taken a back seat to the advertising gridiron that plays out 30 seconds at a time as companies battle it out for Monday morning water cooler bragging rights.

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IKEA To Embrace Change And Decorate Oval Office For Obama

Everyone is trying to capitalize on Obama-mania, but IKEA’s Oval Office - Embrace Change campaign may be the best attempt yet.

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Burger King Lets People Sacrifice Friendships For Whoppers

Burger King’s new Facebook application, called Whopper Sacrifice, asks users to take on a controversial task: ending 10 Facebook friendships in order to receive a coupon for a free Whopper.

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Vodafone and Cubeecraft Make Holiday Clones To Help Spread Cheer

The holiday season often brings out the worst in advertising, as companies know that they need to make a holiday push to get themselves into the public eye, but they don’t take the time to do it right because they figure that everyone is already in the buying mood, so there’s no need to put effort into motivating sales. However, standout (and unique) ads will always prevail, so over the next few days, I’m going to highlight some of the best from this holiday season, and look at why they succeeded when others failed.

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