When the team behind the Dante’s Inferno video game hid ASCII art in the source code of many popular websites and then waited for that art to get discovered, they were taking a huge risk, but sometimes big rewards can only come to those that are willing to take equally big risks.
Continue reading...Monday, June 29, 2009
Sharpie’s new Uncapped Gallery is a great example of how a company can embrace the social web, encourage word of mouth and show off what its products can do in the hands of actual customers.
Continue reading...Thursday, December 11, 2008
It’s like a miniature showroom in the palm of your hands, and you’re in control.
Continue reading...Monday, November 24, 2008
Burger King is dropping The King’s wallets, filled with Burger King goodies, in major metropolitan areas to help out during the credit crunch.
Continue reading...Tuesday, November 4, 2008
Whether it’s presidential races or stolen bases, giving away free stuff will always be a popular way to drive in-store traffic.
Continue reading...Monday, October 20, 2008
On Saturday, October 18, Red Bull invaded the streets of San Francisco with their Soapbox Derby, and over 100,000 people showed up to cheer on the teams.
Continue reading...Monday, October 13, 2008
By turning the mundane task of picking a cup for your morning coffee into “7-Election 2008”, 7-Eleven has managed to sell not just coffee, but support for your favorite candidate as well.
Continue reading...Sunday, October 12, 2008
Flossie’s Man Vending Machine is a fantastic example of how to get your message across in an incredibly effective way without resorting to traditional advertising.
Continue reading...
Friday, February 12, 2010
Comments