Tire ads aren't known for being fun or sexy, and usually rely on safety stats and a general feeling of 'that tire won't explode while I'm driving' to motivate you to buy. It doesn't have to be that way however, and Dunlop's recent campaign is just one example of what's possible.
Continue reading...Wednesday, February 4, 2009
With simple ideas, the little details can often make a big difference in the success of a campaign, taking it from good to great.
Continue reading...Monday, October 27, 2008
Setting or breaking a world record is a sure-fire way of getting your product some press, but how do you decide which record to break?
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Thursday, June 4, 2009
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